1968-G/G-680407-OPC-A-CNE Auditorium-The Who Concert Postcard-AMAZING QUALITY! CGC Graded 9.9

closed on Friday, October 25, 2019

Final Auction Price
*Final prices include buyers premium
Starting bid: $1.00

This is the FIRST HIGH GRADE 9.9 example of this Who postcard to be featured in our auction! This early classic image was designed by legendary artist Gary Grimshaw. This show was promoted by Russ Gibb the man behind the Grande Ballroom who was considered the Midwest’s greatest rock concert promoter. This postcard features a great photo of The Who circa 1965.


The experienced collectors we talk to are 100% convinced that postcards that have somehow miraculously earned a 9.9 or 10.0 grade from CGC are exceedingly undervalued at current market levels. Their reasoning is simple but firmly grounded in reality. In every other certified collectibles marketplace it’s COMMONPLACE for the absolute “Best of the Best” to command premiums of 10x 20x or even 50x the next grade down.


These types of premiums are universal and longstanding in regards to the values of rare coins comic books baseball cards paper money postage stamps etc. Because independent authentication and grading of concert posters and postcards is still in it’s early days premiums have not yet approached these types of levels. But make no mistake premiums ARE growing as collectors from other fields are flowing into the marketplace and snapping up what they consider to be MASSIVE bargains. We first discussed this opportunity in our blog dated 8/19/16 and recently updated it on 6/18/18. We highly recommend you read each blog carefully if you are interested in participating in this exciting segment of the marketplace.


Postcard - The Who CNE Auditorium

Grade - CGC 9.9

Bands/Bill - The Who Troggs and MC5

Venue - CNE Coliseum

City – Toronto Canada

Date - 4/7/1968

Dimensions - 4 11/64" x 7 1/8"

Printing - (OPC-A) Original Pre-Concert First Printing

Artist – Gary Grimshaw

Series/ Promoter - Russ Gibb

Condition Details – The 9.9 grade says in all! Amazing quality! 100% Original with no restoration.


*****This Postcard is available for inspection at our gallery by appointment. *****


* A 20% Buyers Premium will be added to the final hammer price of this lot.*