1969 FD-691111 New Riders of the Purple Sage 660 Great Highway Poster Excellent 79

closed on Sunday, September 20, 2026

Final Auction Price
*Final prices include buyers premium
$330.00
Starting bid: $10.00

 

Titled by the venue's semi-slogan "Magic at the Edge of the Western World," this beautiful Original Poster exhibits split-fountain technique and trippy imagery. Approximately seven months after The Family Dog were forced out of the Avalon Ballroom, Chet Helms opened up shop on the Great Highway. The site was at the former Edgewater Ballroom, part of the Playland at the Beach complex. Due to budget constraints, relatively few posters were produced for the shows at 660 Great Highway, and they were printed in small quantities. This super-rare pre-concert first printing features New Riders of the Purple Sage's It's a Beautiful Day, along with many more, and it's 100% Original with no restoration! We haven't offered another example of this poster since 2020. Don't pass it up!

 

--CRITICAL DETAILS--
--TITLE: FD-691111
--GRADE: Excellent 79
--PERFORMERS: New Riders of the Purple Sage, It's a Beautiful Day, Beggar's Opera, Mellowtime Review, Deviants, Mayflower, Arizona Puppet Show, more
--VENUE: 660 Great Highway
--CITY: San Francisco, CA
--DATE: 11/11-27/1969
--SIZE: 14.19 x 22.5"
--PRINTING: OP-1; Original Pre-Concert First Printing Poster


A 20% Buyers Premium will be added to the final hammer price of this lot. 
High resolution HD photos available on request. 
For a personalized eyewitness examination call 410-464-6180, 10:00 am to 5:00pm EST.