1967 AOR-2.317 & 2.318 Magic Mountain Fest Posters 5.5

closed on Sunday, April 17, 2022

Final Auction Price
*Final prices include buyers premium
Starting bid: $1.00
Total bids: 8

This original poster was produced in two pieces, and both shown in the Art of Rock book as plates 2.317 & 2.318. This lot contains BOTH posters, each separately encapsulated and authenticated by CGC!

We couldn't be more thrilled to offer this historic set of original posters in our auction. The Magic Mountain Music Festival is considered to be the FIRST ROCK MUSIC FESTIVAL! It was organized by radio station KFRC as a charity fundraiser & promotional event, and took place in the late spring of 1967. The Monterey Pop Festival was a week later, but this was no doubt the first of its kind when it comes to the future trend of outdoor concerts.

At least 36,000 people attended the two-day concert and fair. After enjoying a scenic ride up the mountain from the Marin County Civic Center, Mill Valley and other starting locations, a giant Buddha Balloon greeted attendees when they arrived at the outdoor amphitheater. It was originally scheduled for June 3rd and 4th, but was delayed one week by inclement weather, and actually happened on June 10th and 11th.

Several acts booked for the original dates were unable to perform, however The Doors were still able to squeeze it into their busy schedule. Even though they were double booked later in the evening on June 10th at The Fillmore, the band played a good strong afternoon set, with Jim Morrison swinging off a few flag poles while churning the crowd rather effectively! The Doors performance turned out to be one of the festival's biggest highlights.

In addition, this beautiful design by artist Jack Hatfield combined with its unique Diptych format, make these posters an absolute Must Have for any serious collection. These Pre-Concert First Printing issues are extremely rare and seldom surfaces at auction.

--TITLE: Aor-2.317 And 2.318
--GRADE: 5.5
--PERFORMERS: The Byrds, Jefferson Airplane, The Doors
--VENUE: Mt Tamalpais Outdoor Theatre
--CITY: Marin County CA
--DATE: 06/10/67
--PRINTING: OP-1; Poster
--CGC SERIAL: 3835136003 and 3835136004