1968-Jimi Hendrix Experience-The Factory Concert Poster-SCARCE HENDRIX TREASURE! PAE Graded Excellent “79”

closed on Friday, April 30, 2021

Final Auction Price
*Final prices include buyers premium
Starting bid: $1.00

We are pleased to offer an exceedingly rare copy of this Jimi Hendrix Experience concert poster from 1968. Rare Hendrix posters have ALWAYS been the most coveted amongst collectors and the lot offered here is as rare as they come. This is only the second time we have offered this poster in a PAE auction. The first time the poster sold in November 2017 the final price was $20 712! This copy is the same grade as the one sold previously.


By all accounts The Factory was a wonderful small club in Madison Wisconsin. The club held 750 concertgoers and Hendrix played two sold-out shows on February 27 1968. The concerts were reported to be epic and can be found in their entirety on the web.


The story behind this poster is an interesting one. The artist Brad Cantrell was a high school student who submitted artwork to a local underground newspaper. The promoter of the concert saw Brad's art and asked him to design the poster for the concerts. According to a reliable source Jimi Hendrix liked the poster a great deal and asked to meet the artist. Brad was brought backstage and Hendrix told him he loved the poster because it had an image of Abraham Lincoln with him on the same poster.


In addition to possessing extreme rarity this poster has amazing artwork and eye appeal and remains in fantastic condition. See details below.


The key to building a World-Class collection is having the wherewithal to act when the opportunity presents itself. Clearly this lot represents an opportunity that may not present itself again--if ever--for MANY years to come. When faced with this type of circumstance it's difficult to determine what the current market value will be. Because of this usually sellers of this type of material are unwilling to leave the price realized up to market forces. They insist on selling privately--only if their price demands are met--to a network of insiders--never giving the general collecting public a fair chance to participate.


This is not the case here and everyone will have the same fair chance to add this amazing rarity to their collection. Whatever value is assigned to this poster we are highly confident that it will bring much joy to the winning bidder now and even more with each passing year.


Poster – Jimi Hendrix Experience The Factory

Grade – PAE Excellent “79”

Bands/Bill – Jimi Hendrix Experience The Soft Machine

Venue –The Factory

City – Madison WI 

Date – 2/27/68

Dimensions – 17 17/32 X 22 17/32”

Printing – OP-1 Original Pre-Concert First Printing

Series/Promoter - Kaleidoscope Inc.

Artist – Brad Cantrell

Paper Type – Thin smooth stock

Condition Details – Light handling top right and bottom left corner light corner crease bottom right toning/discoloration light stain foxing. 100% Original with no restoration. View the detailed high res photo of this lot. Click on the thumbnail photo to see an enlarged photo. Click a second time on the magnifying glass in the upper right corner of the enlarged photo. A super high res image with every millimeter will now be clearly displayed. For a personalized eyewitness examination call 410-464-6180 11:00 am to 6:00 pm eastern.


*****This poster is available for inspection at our gallery by appointment. *****