1969–Led Zeppelin-Jethro Tull-Swing Auditorium Concert Handbill-SCARCE ORIGINAL HANDBILL! PAE Graded Excellent '77'

closed on Friday, March 19, 2021

Final Auction Price
*Final prices include buyers premium
$600.00
Starting bid: $1.00

This SCARCE original 1969 San Bernardino handbill was produced to promote a Led Zeppelin concert at the legendary Swing Auditorium with the great Jethro Tull also on the bill as support. This is the first handbill example we've seen surface of this issue. The venue - a now defunct 10 000 seat arena in southern California - quickly became historic for housing some of the most amazing concerts throughout the sixties & seventies including Louis Armstrong The Grateful Dead Ike & Tina Turner Elvis Presley and many more.

Original Printing Led Zeppelin material is highly sought after by the most experienced collectors. The band epitomized Rock music and grew to larger than life proportions in a few short years. The Bands’ material from their early years demands high prices and hardly ever come up for sale. This is because this type of advertising was not necessary after their first few years. The word spread quickly about Zeppelin and in short time they were selling out cavernous arenas & stadiums around the world so the need to promote was not a primary concern. This piece is 100% Original with no restoration and may not surface again for collectors for many years!

Handbill – Led Zeppelin Swing Auditorium
Grade – PAE Excellent 77
Bands/Bill – Led Zeppelin and Jethro Tull
Venue - Swing Auditorium
City – San Bernardino California
Date - 8/8/69
Dimensions – 5 1/2" x 8 1/2"
Printing – Original Pre-Concert First Printing
Artist – Sokolis
Series/Promoter – Son Productions
Condition Details - 100% Original with no restoration. Tape pulls. View the detailed high res photo of this lot. Click on the thumbnail photo to see an enlarged photo. Click a second time on the magnifying glass in the upper right corner of the enlarged photo. A super high res image with every millimeter will now be clearly displayed. For a personalized eyewitness examination call 410-464-6180 11:00 am to 6:00 pm eastern.

*****This handbill is available for inspection at our gallery by appointment. *****

*A 20% Buyers Premium will be added to the final hammer price of this lot.*
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