1969–AOR 2.31-OP-1-Bob Fried-Santana-Avalon Ballroom Concert Poster-CGC Graded 8.5

closed on Friday, December 18, 2020

Final Auction Price
*Final prices include buyers premium
Starting bid: $1.00

Here’s a poster that was created for Soundproof Productions when they started promoting concerts at the Avalon Ballroom after the Family Dogs’ occupancy. This wonderful design by the late Bob Fried announced San Francisco native Santana as the headliner. Within six months of this show Carlos Santana would be propelled into relative stardom after his stellar performance at the Woodstock Music and Arts Festival. 


Bob Fried was one of the most highly regarded poster artists of the era. Fried was a trained commercial artist who taught at the San Francisco Art Institute. Like the work of his friend Victor Moscoso Fried’s formal training gave his work remarkable precision and restraint creating designs that explored geometry and color in a strikingly unique style. This piece exhibits amazing eye appeal and touches on all the elements needed for a classic concert poster. 


Many collectors believe that posters graded 8.5 by CGC represent the best value in the marketplace today. See our blog dated 1/31/18 to learn why demand is currently skyrocketing.


Poster – Santana Avalon Ballroom

Grade – CGC 8.5

Bands/Bill - Santana Sons of Champlin

Venue - Avalon Ballroom

City – San Francisco California

Date – 3/21-23/69

Dimensions - 14” x 20”

Printing - OP-1 Original Pre-Concert First Printing

Artist – Bob Fried

Series/Promoter - Soundproof Productions

Condition Details – 100% Original with no restoration. View the detailed high res photo of this lot. Click on the thumbnail photo to see an enlarged photo. Click a second time on the magnifying glass in the upper right corner of the enlarged photo. A super high res image with every millimeter will now be clearly displayed. For a personalized eyewitness examination call 410-464-6180 11:00 am to 6:00 pm eastern.


*****This poster is available for inspection at our gallery by appointment. *****


*A 20% Buyers Premium will be added to the final hammer price of this lot.*